MASHANTUCKET, CT (May 13, 2019) – Foxwoods Resort Casino, voted the Best Casino Outside Las Vegas by a USA Today readers’ poll, today unveiled its latest interactive marketing campaign featuring international baseball superstar and designated brand ambassador David Ortiz. The 10-time All Star and seven-time Silver Slugger will be showcased exclusively throughout property, providing guests and fans unique access to the beloved athlete as they are welcomed to Big Papi’s House.
The multi-channel campaign will see the three-time World Champion greeting consumers at Foxwoods and beyond as he features prominently on the brand’s billboards, commercials, property signage, social platforms, mobile app and microsite offering a behind-the-scenes look at Papi’s preferred activities from gaming to restaurants, nightlife, extreme adventures and more.
“David Ortiz is a long-time fan of Foxwoods, as he’s experienced the multitude of unique, exciting offerings on property over the years and seen first-hand why it’s The Wonder Of It All,” said Suzanne Trout, Chief Marketing Officer at Foxwoods Resort Casino. “We are always looking for ways to push that wonder to the next level, and this partnership hits a home run by connecting guests to Big Papi and the Foxwoods brand through this bold new campaign.”
Foxwoods will be ramping up its social media and mobile efforts as part of the campaign via the #IFoundBigPapi scavenger hunt. Guests can take a selfie with designated Big Papi standees around Foxwoods and share their photo with the hashtag #IFoundBigPapi for the chance to win exciting prizes!
Foxwoods is also giving guests the chance to win big with Big Papi’s Favorite Things. From now through May 30, guests can enter by simply playing their favorite casino games using their Foxwoods Rewards card. For every two points earned, players will receive one entry into the drawing. Prizes range from $500 in bonus slot play to the grand prize trip for two to the Dominican Republic to attend Big Papi’s Charity Golf Tournament.
For more information on Big Papi’s House, please visit foxwoods.com.
About Foxwoods Resort Casino
As the largest resort casino in North America, Foxwoods Resort Casino offers guests a premier destination resort experience throughout its six world-class casinos; AAA Four-Diamond hotels featuring over 2,200 rooms; dining options for all tastes; luxurious spas; award-winning golf; state-of-the-art theaters; Tanger Outlet Mall; conference space for groups of all sizes; and free online casino games at FoxwoodsONLINE.com. There is always something new at Foxwoods, most recently the arrival of Foxwoods Extreme Adventures. Adventure knows no limit as guests can zipline, race around on a European-style indoor karting track and more. Foxwoods Resort Casino truly is The Wonder Of It All, providing a personalized and exciting escape for everyone. Foxwoods, opened in 1992, is owned and operated by the Mashantucket Pequot Tribal Nation. For a detailed look at Foxwoods Resort Casino and Mashantucket Pequot Tribal Nation visit Foxwoods.com.